mercoledì 17 febbraio 2021

What makes a clothe special?

This is something that we all think about when creating a new collection. 

It's like when you ask to your favorite singer or writer where he/she found the idea to write that song or that book,  and they often answer that it's a moment and they don't know where it comes from!

Sometimes it's an idea, something that comes suddenly in your mind and gives you the right mood to start creating.

Other times it's a team work, because it always takes a village to create a new line!

Everyone gives their own point of view and creates a special feeling all around.

But it can also happen that find a particular fabric, with its own story and background, and you start from it.

That's what happened when we found some unique piece of Kantha fabric.

It's a special textile that comes from India, the composition is 100% cotton, it has a strong personality since every and pieces is absolutely unique and it's not possible to find another with the same texture and coloring!

When we found it fabric from India, we knew that something special was happening.

So we created a small capsule with this fabric, that is available at collective shop Die Macherei in Zurich!


venerdì 22 gennaio 2021

Virtual Fashion Weeks, a new way or just a temporary solution?

It's almost one year that the world stopped because of the Covid 19 pandemy.

The world of fashion was greatly affected by this situation, every routine that was consolidated had to change into something new.

One of these changes affected the fashion weeks, virtual shows had to replace completely that crazy and wonderful moment of the year when all the designers met and showed their new collections.

It's a special moments, the conclusion of a long path of research, projects, inspiration, artisanal work, long days of work and fun.

And it's special because you can share it!

But creativity never stops, so in this strange era when everything needed to change, virtual catwalks and digital showrooms replaced the fashion week. 

The question is, will this new digital way become part of the game or we'll be back to normal and crazy fashion weeks as soon as we can?

Probably we'll keep some new habits and we'll learn to work better on digital, but nothing can replace the emotion to show by person the result of your work and ideas that becomes a collection.

What do you think?

Leave us a comment!


giovedì 10 dicembre 2020

Unisex ... what does it mean?

Unisex ... what does it mean?

The term was coined in the sixties and ti is composed of the suffix "uni-", coming from the Latin "unus" which means "one", and the English term "sex" ("sex"). In reality the suffix "uni" seems to have been influenced more than anything else by the English words "united" ("united") and "universal" ("universal"), suggesting that its meaning is the more generic one of "shared". In this sense, the meaning of the word "unisex" can be "shared by both sexes". [cit. Wikipedia]

That's what we meant to be when we created the biker jacket both for man and woman!
It means that it can be shared, revisited and adapted to every style and occasion.

Look at the pictures .... don't you think that "sharing" is the best thing to do?!

A universal masterpiece, that's what it is!


What makes a clothe special?

This is something that we all think about when creating a new collection.   It's like when you ask to your favorite singer or writer whe...