From the very beginning ...
I used to sign Whatsapp messages as Antoniotuo, that sounds in Italian such as "yourAntonio".
Something written at the end of a chat to warm up a mean of communication that can become too cold and kind of arid sometimes.
So when this trip in fashion started, I thought "why shouldn't I use it as a brand?! It's so funny, immediate and Italian that it could work".
And that's it!
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